Open Books' Publishing Strategy
Open Books employs a unique strategy for twenty-first century publishing.
Recognizing the rapidly changing landscape in book publishing, Open Books embraces an inside-out strategy in publishing new authors and new titles. Rather than introduce a new book in hard cover or trade paperback, as is traditional, we choose to embrace the future by first offering new titles in e-book format. Each book is widely distributed to front line e-book sellers like amazon.com, Barnes & Noble, Smashwords, Mobipocket and others. (Because this industry is growing so fast, new venues become available constantly, so distribution is always growing wider.) Employing our expetise in promotion, Open Books solicits independent reviews for each title published and engages in an ongoing promotional campaign to make readers aware of our titles (and also aware of where they can buy them).
Once a book has proven itself in the e-book market, a further evaluation is made of sales potential in traditional print format. If market conditions suggest that adequate sales are possible in the print format, the book is then produced as a POD publication and offered for sale on appropriate sales venues.
Lastly, if the book performs well in POD, then consideration is given to a traditional print run with traditional distribution to brick & mortar stores.
Why do we take this inside-out approach?
Having published books for the past thirteen years (in both trade paper and e-book formats) we have seen the ins & outs of the business. We also think we see the future of book publishing worldwide.
1) Traditional trade paperback books are costly to produce and seldom sell through their initial print run. This is due to a number of factors, including inadequate publicity, short shelf time in retail stores, books going out-of-print before they can gain an audience and large publishers buying advantageous retail space in high-traffic chain stores - space small presses cannot afford to purchase
E-books, on the other hand, are inexpensive to produce, are not subject to returns or remaindering, cheaper for the consumer to buy, environmentally friendly, easy to trasport and to read (even for those with poor eyesight), easier to promote and do not physically degrade, What's more, e-book sales are on the upswing, where traditional paper books must are in decline. Do you see what we see? We think it is now obvious that the book publishing industry will move with ever increasing swiftness into this new format, much as scrolls evolved from stone tablets, or paper books from hand-tooled scrolls. Our vision is specific, and virtually every day the industry seems to reward us with new ways to publish, promote and market our titles and authors.
And by the way, Open Books titles NEVER go out of print!